Where the UX benefits of Infinite Scrolling bottom out


Infinite scrolling websites are all the rage at the moment in web design. But are they good usability models? Or should they be avoided?

If you’re Twitter yes, if not, at least think twice! 

Website development: a content strategy process


The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.

The payoff in email marketing must be more than fun


Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.

He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.

Localizing - Cultural Differences Matter


Multiple cultures: The challenges of localization in a globalized world. Just how sublte are the differences and where should we be paying attention?

What would Vincent do?


Boardroom philosphies... junk or real widsom?

Microsoft grabs more real estate


Like a lot of folks, one of my pastimes is hating Microsoft. For the past 8 or 10 years one of my favorite jokes (sorry, I've no idea to whom the attribution belongs) is the one about the 3 engineers stuck in a broken down car in the desert: Chemical engineer wonders about some contaminant in the fuel, the electrical engineer figures something is up with the wiring, and the Microsoft engineer ponders that even if it's 100 degrees outside, if they close all the windows and THEN restart everything will be just fine. It offers me a chuckle and makes for a slightly less frustrating experience when I'm required to restart my computer.