Peak-end Rule applies in UX


If you have or work with kids you might be aware of a version of the Peak-end rule. Make sure that the kid stops some activity while they’re still having fun. Don’t wait until they get bored, tired or are having problems before you end the activity. This rule applies to all kinds of UX situations and is a great UX technique to employ in your site, presentation or application design.

While aiming for a great experience site- or app-wide is a worthy goal, we all understand that anything has peaks and valleys. The thing is that planning Peaks and the End point is key to success and certainly a quick win when looking to make site improvements. 

Helpful Truth about Content Marketing


Jay Baer wrote a wonderful piece for Fast Company, about how McDonald's Canada used honest and helpful answers to customer questions in their content strategy to see dramatic improvements in the perception of the company and their food. Is stepping outside comfort zone

The upward trend of scrolling down - parallax & one pagers


Not all websites have the general appeal of Facebook or the content of Mashable, most are sites simply someone trying to promote something. As web designers, frequently we’re trying to take a small amount of information and render it engaging and different. Many designers have been searching for the equivalent of a Flash-based site. One with a lot of control on the designer end… sadly often, not so much for the user.


Where the UX benefits of Infinite Scrolling bottom out


Infinite scrolling websites are all the rage at the moment in web design. But are they good usability models? Or should they be avoided?

If you’re Twitter yes, if not, at least think twice! 

Mega menu usability and development hazards


Some usability experts see only benefits for users in using mega menus. Others, in addition to myself, see too many user and site development hazards to out-weigh any possible user benefit.

Let me start with the basic problem; don’t make me think and cut out the noise. These are two guiding principals of UX. 

Project Management – I liked it lean


Development teams, large and small, benefit from close proximity and the ability to work together to come up with the right solution. Lean project management works wonders in large organizations and in our small agency it is the default working method. 


Discovery is fun - is it in your UX vision?


In the last couple of years, with the amazing improvements in web search, either across the web or on individual websites, we’ve almost abandoned the importance and need for browsing and discovery. Yes, it makes sense to refine algorithms to make it possible to narrow down or funnel the most likely response – some manner of filtering was necessary once the curate directory systems became over charged. Cutting through the world-wide noise to get to the heart of what we are looking for is a good thing. 

Put in Context: Connecting and engaging users


If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.


Back to basic persuasive writing techniques


What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a science unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.

Laurentian Bank's mobile transactional site project in the hands of real users


User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.