Laurentian Bank's mobile transactional site project in the hands of real users


User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.

Google Street View finally active for Montreal


In the online world, we all want to be part of the global community. Finally, Montreal joins in the Google Street View fun.

The payoff in email marketing must be more than fun


Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.

He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.

Localizing - Cultural Differences Matter


Multiple cultures: The challenges of localization in a globalized world. Just how sublte are the differences and where should we be paying attention?