SEO: Search Engine Optimization

Optimization is almost synonomous with targeting. There are two components to successful search engine optimization: content and technical. Site content must be legible for two completely different purposes; decypherable for spiders and coherent for humans.

Content - Know your target

The imperative in SEO success is understanding your target audience and the top-of-mind ideas and issues that send them to connect with you. There's not much point targeting ideas that have little appeal or common usage when a potential or current customer is sitting down to begin a search.

Reading minds is not necessary; doing your homework is. We research of both the marketplace and target audience behaviour to . That information will guide on page content, meta content and

Technical - Legible code

User-friendly URLs and concise meta copy make getting to your pages, using them in campaigns and make the

Check out these blog posts about SEO, including 7 common on page SEO errors.