Helpful Truth about Content Marketing


Jay Baer wrote a wonderful piece for Fast Company, about how McDonald's Canada used honest and helpful answers to customer questions in their content strategy to see dramatic improvements in the perception of the company and their food. Is stepping outside comfort zone

The upward trend of scrolling down - parallax & one pagers


Not all websites have the general appeal of Facebook or the content of Mashable, most are sites simply someone trying to promote something. As web designers, frequently we’re trying to take a small amount of information and render it engaging and different. Many designers have been searching for the equivalent of a Flash-based site. One with a lot of control on the designer end… sadly often, not so much for the user.


Mega menu usability and development hazards


Some usability experts see only benefits for users in using mega menus. Others, in addition to myself, see too many user and site development hazards to out-weigh any possible user benefit.

Let me start with the basic problem; don’t make me think and cut out the noise. These are two guiding principals of UX. 

Put in Context: Connecting and engaging users


If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.


Laurentian Bank's mobile transactional site project in the hands of real users


User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.

Top 5 To Do’s on LinkedIn


LinkedIn’s IPO has brought a little more attention to this professional networking site powerhouse. Attention that is more than well deserved. If you’re anywhere near serious about building an online profile – personal/ professional or company – you need to be getting connected through this site. Here on my top 5 LinkedIn To Do's, 'cause like most social networks, the more work you put into it, the greater the return. As always in the social realm, be generous with your time and knowledge – be sociable!

Taking Twitter personally


Twitter: an inconsequential banal silly word for inconsequential banal conversation. I couldn't agree more with @StephenFry.

Website development: a content strategy process


The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.

Superbowl's Brandbowl


Sometimes it seems that the ads get more attention than the actual game. Some years, the ads actually deserve the attention, and some years... not so much.

Where are my referrals from Twitter in my website statistics?


The short answer is they’re there but you’ll never really see all of them. That is of course until you make an effort to go get them.