"Online users don't read." Wrong, they DO!

(July-08-10)

So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.



Where are my referrals from Twitter in my website statistics?

(October-15-09)

The short answer is they’re there but you’ll never really see all of them. That is of course until you make an effort to go get them.



The payoff in email marketing must be more than fun

(June-23-09)

Most clients think the email campaigns are easy and cheap. Done properly they are neither but they can be fun. Working with my colleague, Ralph Spandl at r42 communication, we showed our client, Eric Naaman Photograph, that doing things the right way gives your campaign the greatest potential for success.

He had the images that tell a great story, so it became our job to get this story into the hands of art directors across North America.