Peak-end Rule applies in UX


If you have or work with kids you might be aware of a version of the Peak-end rule. Make sure that the kid stops some activity while they’re still having fun. Don’t wait until they get bored, tired or are having problems before you end the activity. This rule applies to all kinds of UX situations and is a great UX technique to employ in your site, presentation or application design.

While aiming for a great experience site- or app-wide is a worthy goal, we all understand that anything has peaks and valleys. The thing is that planning Peaks and the End point is key to success and certainly a quick win when looking to make site improvements. 

Helpful Truth about Content Marketing


Jay Baer wrote a wonderful piece for Fast Company, about how McDonald's Canada used honest and helpful answers to customer questions in their content strategy to see dramatic improvements in the perception of the company and their food. Is stepping outside comfort zone

Mega menu usability and development hazards


Some usability experts see only benefits for users in using mega menus. Others, in addition to myself, see too many user and site development hazards to out-weigh any possible user benefit.

Let me start with the basic problem; don’t make me think and cut out the noise. These are two guiding principals of UX. 

Put in Context: Connecting and engaging users


If content is king then context is at least a prince. The absence of context is pretty much the situation for many new visitors to your website. They don't know who you are or if they should trust you. Setting context changes that, lets you connect, engage and tell a far more compelling story.


Back to basic persuasive writing techniques


What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a science unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.

Laurentian Bank's mobile transactional site project in the hands of real users


User experience design for a mobile banking site was a welcome challenge and we're finally seeing the results with real bank clients. The mobile site has been live, outside of the closed test environment for about a week now, with thousands of daily users jumping on board already.

RSS in 100 seconds


When you've repeated the same information time and time again, maybe that's the reason you should make something to share. Here's a little informational video on RSS feeds.

Website development: a content strategy process


The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.

"Online users don't read." Wrong, they DO!


So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.

Superbowl's Brandbowl


Sometimes it seems that the ads get more attention than the actual game. Some years, the ads actually deserve the attention, and some years... not so much.