Peak-end Rule applies in UX


If you have or work with kids you might be aware of a version of the Peak-end rule. Make sure that the kid stops some activity while they’re still having fun. Don’t wait until they get bored, tired or are having problems before you end the activity. This rule applies to all kinds of UX situations and is a great UX technique to employ in your site, presentation or application design.

While aiming for a great experience site- or app-wide is a worthy goal, we all understand that anything has peaks and valleys. The thing is that planning Peaks and the End point is key to success and certainly a quick win when looking to make site improvements. 

Helpful Truth about Content Marketing


Jay Baer wrote a wonderful piece for Fast Company, about how McDonald's Canada used honest and helpful answers to customer questions in their content strategy to see dramatic improvements in the perception of the company and their food. Is stepping outside comfort zone

The upward trend of scrolling down - parallax & one pagers


Not all websites have the general appeal of Facebook or the content of Mashable, most are sites simply someone trying to promote something. As web designers, frequently we’re trying to take a small amount of information and render it engaging and different. Many designers have been searching for the equivalent of a Flash-based site. One with a lot of control on the designer end… sadly often, not so much for the user.


Where the UX benefits of Infinite Scrolling bottom out


Infinite scrolling websites are all the rage at the moment in web design. But are they good usability models? Or should they be avoided?

If you’re Twitter yes, if not, at least think twice! 

Back to basic persuasive writing techniques


What generally motivates us to do something? Pleasure, pain, hope, fear, acceptance, and rejection are the core motivational factors. Conversion triggers are almost a science unto themselves. However, there are simple, basic writing techniques which play off these factors to create more compelling website copy – it’s time to head back to the basics of persuasive copywriting. Try a couple of the persuasive writing tips below to have your site’s users behave as you’d like them to on your site.

LinkedIn struggles with advertising and privacy


LinkedIn becomes the latest site to fall into the privacy and social advertising trap. User backlash has lead to some backtracking and changes in how the site uses our personal information. Have you checked your LinkedIn account settings lately?

Taking Twitter personally


Twitter: an inconsequential banal silly word for inconsequential banal conversation. I couldn't agree more with @StephenFry.

Finally Bill C-28 - Canada's anti-spam / online protection act - is passed


Until today, Canada was the only G8 nation to NOT have an anti-spam law. The law, which I originally wrote about back in May 2009, got lost in the conservative government's mess of prorogation but finally came back to the floor in May of this year. Oddly, the lawmakers couldn't agree on a name for the law, so they passed it without one.

Website development: a content strategy process


The website development process has come of age and finally moved beyond the old models from print and advertising, one where we focus on the content that the user will engage with from the very start. Today we plan sites starting with content.

"Online users don't read." Wrong, they DO!


So just how true is the belief or common wisdom that online users don't read, only skim, and have no attention spam? If that's true, do we only go on the web to watch youTube videos? I don't think so. I think we seek information.