Discovery is fun - is it in your UX vision?


In the last couple of years, with the amazing improvements in web search, either across the web or on individual websites, we’ve almost abandoned the importance and need for browsing and discovery. Yes, it makes sense to refine algorithms to make it possible to narrow down or funnel the most likely response – some manner of filtering was necessary once the curate directory systems became over charged. Cutting through the world-wide noise to get to the heart of what we are looking for is a good thing.