r42 communication

Two weeks to start a company and get the website online. That sounds like quite the challenge, especially when there were other client projects to get completed at the same time. However, the 10 years spent working side-by-side with r42 founder, Ralph Spandl, meant that it was possible to get the focus of the content and the details together in such a short period of time.


With the site map worked out over lunch, the writing started in the afternoon. The immediate goals of the content were:

  • first page search engine results within a couple of weeks
  • portfolio content that showed the depth of experience the new company could deliver.



♦ content development
♦ information architecture
♦ UX and QA
♦ integration


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