Usability vs Brand Reality v1

Take a look back on the usability situation as seen in 2004. A new report coming in 2011 will outline the changes since then and take a look at the current situation.

Did you know that many of today’s large commercial web sites fail to meet user usability needs? In fact, in a study of nine major commercial web sites, only 42% of visitors are able to complete their intended reason for going to the site. This means that 58% of use DO NOT manage to find what they are looking for or make a purchase!

Just recently, Zona Research found that 62% of shoppers on major consumer web sites gave up looking for what they wanted to buy. Even more recently, Forrester Research released results that indicated that 64% of the B2B sites they studied did not receive a passing usability grade.

This is the bad news but there is hope."